Arjoon Bose

Arjoon is the Marketing Manager for 301 EXT and likens himself to a cross between ‘poet and a peasant’ marrying imagination and entrepreneurial ideas with a relentless roll-your-sleeves can do spirit. With over 14 years of experience in marketing and brand building in the world of beauty and food, Arjoon’s career has taken him across India, France and England which he believes contributed invaluably to his cultural capital and a diverse network that continues to inspire him and influence his people-powered philosophy towards work.

Arjoon spent his early life between the US and India and majored in Accounting from Calcutta University and then went on to pursue his Masters in Brand Management from Mudra Institute of Communications, Ahmedabad.

An avid sports buff with an inkling for all things racket and water related, he gets his fix from widening his global travel footprint, new sensorial and experiential discoveries in the food and drink space and the annual summer ritual to Wimbledon for a dose of world-class tennis, fine fashion and of course their fabled strawberries and cream.

Esmer Cancino

As New Business Development leader for 301 EXT, Esmer has 17 years of General Mills experience.  Her background at General Mills includes Customer Management, Sales, Business Planning, Trade, Category Management, Recruiting, Training and Business Development in Europe.  Esmer draws from her experience in the Natural and Organic space which she focused on for 7 years.  She taps into her passion for seeding incredible brands and products, building short and long term successful plans and infusing an entrepreneurial spirit within teams.  Having the opportunity to seed and grow brands, by bringing incredible resources from GMI, fuels her commitment.

Esmer holds a BBA in Marketing from The University of Texas RGV.

A Texan at heart, Esmer grew up surrounded by authentic Mexican food, natural foods and holistic medicine.  She has lived in Texas and Minnesota, she now resides in London, England.  Esmer enjoys traveling, vegetarian foods and has an absolute passion, loyalty and love for her family & friends!  She is part of an Adventure Club to experience new adventures you normally would not have experienced.  Her and her friends have also created a “mystery trip” every year, where you don’t know your destination until arriving at the airport.  In between adventures, she likes hot yoga and reading.

Françoise Béchu

Françoise is a senior R&D leader in the food industry and she joined General Mills 20 years ago. She has held various roles in R&D across North America and Europe delivering new products pipeline and growth renovation ideas. Originally from France she has been living and working in 4 different countries developing some strong intercultural empathy.

She holds a master degree in food science & technology from Agrocampus Ouest in France.

Françoise is passionate about food and innovation she loves spending time trekking for new food trends in stores, restaurants or social media. As a real foodie she usually starts exploring a city by discovering its gastronomy and going on food tours.

Richard Williams

Passionate about creativity and building new and emerging brands, Richard is the Business Director for 301 EXT. Richard has over 18 years experience in marketing and brand building working across numerous food categories including dairy, snacking, adult and infant nutrition and world foods. He has worked on the development of both local and global brands and has enjoyed working in several cities including Paris, London and New York. Richard started his career with Group Danone before moving back to the UK to work with GlaxoSmithkline and then General Mills.

Richard holds a BSC in International Management from the University of Bath. Originally, from Derbyshire in the UK, Richard now lives in Paris with his wife and son. In his spare time, Richard is an avid runner and likes to participate in races or triathlons when he can.