Elevating great ideas in Europe

We’re on your Mission

301 INC is an energetic and enthusiastic team looking to collaborate with emerging food brands; to roll up our sleeves and work together to create breakthrough innovations and build successful businesses. As of fall 2018, we are excited to announce that 301 INC has extended: introducing 301 EXT. We have recently built a team in Europe that will be dedicated to extending the mission of 301 INC but focused exclusively on the European market. We recognize that there has been a surge in innovation across European emerging food brands and since establishing our European operations, we are now actively seeking our next opportunity. If you have a product that has demonstrated success in the market, and you’re ready to take it to the next level, let’s elevate it.

Our Spirit

We aspire to be an indispensable partner integrating a direct equity investment with the skill and capabilities of General Mills.

How We Practice

We are seeking emerging food brands with a compelling product, a strategic fit and fueled by founders that are driven, passionate and aren’t going to settle for anything less than success.

Our Team

Richard Williams

Business Director View Bio +

Pete Speranza

Business Development Principal View Bio +

John Haugen

General Manager View Bio +

Ryan Newcom

Fund Manager View Bio +

We are a passionate group of entrepreneurs and food-industry experts, who are excited to work with you to help you harness your passion. We understand the challenges facing emerging brands and we are committed to using our passion, experience, and General Mills network to help your business grow.

Our Partners

Although we are just beginning our European journey, we have made several investments in the US. Please click on a logo below to find out more about some of these exciting companies.

We are excited to grow our family in Europe. If you’re interested in finding out more about joining the team, let’s talk.

Here & There

Read about what’s been going on at 301 and beyond.

Food Matters Live 2019

We’re excited to connect with the brightest innovators in food and drink at Food Matters Live 2019 on November 19-20 in London.

Natural & Organic Europe

Natural & Organic Products Europe

We can’t wait to check out all the new innovations and products at the Natural & Organic Products Europe April 7 and 8 in London!

SIAL Paris Logo

Let’s Meet

We are so excited to debut 301 EXT – the European arm of 301 INC – next month at the SIAL show in Paris, France! Hope to see you there!


Contact Us

If you’re interested in working with us or finding out more about what we do, please fill out the form below.

Mail samples* and presentation packets to:

301 EXT Samples
Attn: Richard Williams
150 rue Gallieni
92641 Boulogne-Billancourt

*All products must be food safety compliant (packaged, labeled and kept within compliant temperature control). If perishable, products must be shipped in appropriate perishable/insulated packaging; please label as “PERISHABLE” or “FROZEN” and ship via Priority Overnight. Please be mindful of weekends, international transit and holidays. Tracking information must be sent via email to 301INCteam@genmills.com.