Meet Beyond Meat®

Beyond Meat’s mission is to create mass-market solutions that perfectly replace animal protein with plant protein, so we can enjoy the foods we love without the downsides of animal protein. Beyond Meat has relentlessly studied meat’s core building blocks (amino acids, fats, trace minerals and carbs) then found them in natural plant-based sources and assembled them to capture the taste, texture, and nutrition of meat.

The company is dedicated to improving human health, positively impacting climate change, conserving natural resources and respecting animal welfare. Beyond Meat wants to make the world a better place, one delicious meal at a time.

“Our partnership with 301 Inc allows us to punch far above our weight.  We have the benefit of moving quickly as a small company while having access to the tremendous expertise and infrastructure of General Mills.  I consider 301 Inc. to be a key partner in our success,” says founder Ethan Brown.