Pet Plate is a direct-to-consumer brand that delivers fresh-cooked meals for dogs in pre-portioned, microwavable containers. The recipes are formulated by a leading veterinary nutritionist to provide a complete and balanced diet for pets at all stages of life, and include such delicious flavors as Barkin’ Beef, Chompin’ Chicken, Tail Waggin’ Turkey, and Lip Lickin’ Lamb. The meals are kettle-cooked in a USDA facility, flash-frozen to lock in freshness, and delivered to consumers as a personalized subscription service.
Pet Plate was founded in 2016 by Renaldo Webb who, after learning about the lack of fresh options, made it his mission to provide pet parents with better quality dog food. That means no rendered meats, no by-products, no artificial preservatives or additives. Pet Plate’s meals are made with human-grade meats, fruits, and vegetables. With an appearance on Shark Tank in December 2016, the company quickly grew into a national brand that has shipped millions of meals to over 300 breeds in 48 states and Washington, D.C.
“The thing I am most proud of about Pet Plate is the positive effect that our food has had on the lives of so many dogs,” says Renaldo. “Pet parents report that, while on a Pet Plate diet, their dogs have shown mealtime excitement, improved digestion, balanced weight, allergy relief, better energy, shinier coat and more. I believe that our ability to personalize each pup’s meal plan right down to the calorie is key to this success.”